Don’t Let Other People Define You..

Everyone has their opinions. Those opinions are based on who THEY are. It can’t be any other way. Everyone has a unique perspective, and they see their world through their lens.

Many people end up spending their entire lives trying to please other people. Living up to other people’s definition of what your life should look like is a direct path to misery. You will often end up working a job you don’t like, wearing clothes you don’t feel comfortable in, curbing what you say, and even changing what you believe about yourself.

You listen to what other people think you should be, and do, and your own desires and beliefs get pushed aside. After a while, you internalize all those opinions, and you become that person.

Because that’s who you believe you are.

Once you understand that you don’t have to be what other people expect, you are free to be who you decide to be.

Shelley Penney

About Me

I’m a shape-shifter.I don’t know what I want in life. I don’t set goals or plan 20 years ahead, and I definitely have no idea what work I will be doing 10 years from now!If that sounds contrary to every motivational success speaker that you’ve ever heard , that’s because it is! I’m not going to lie… a “big picture” goal is like an albatross around my neck.

Instead, once I commit to a path, I focus on learning my subject, and taking massive action daily.

I do what I want to do. Something that kindles a spark in my belly, that I can fan into a roaring fire! I may take a while to decide, but once I commit, I’m in with both feet and a single-minded focus.

Here’s a fun example- My husband and I were walking on a beach in Florida after a storm, when I came across a treasure trove of beautiful shells. After admiring them for a while, I had a thought… “I could make jewelry with these.” That was in March, and by June that same year I was selling handmade jewelry at markets, and a local store was featuring, and selling, my work.

You might think, “Wow… only 3 months!” But in those 3 months I lived, ate, slept and breathed jewelry making. I poured over books, I watched video tutorials, I joined groups with other makers, and most importantly… I started MAKING. Immediately, whole-heartedly I made some of the ugliest jewelry known to man. And I learned quickly what I liked, and what I didn’t like, and I got better. It didn’t take weeks to get better… it took hours.

That’s how I roll.

I have one overarching principle that guides my life…


Here are a few of the things I’ve accomplished:
  • Registered Nurse- I left home right out of high school, moved across the country, and after a year of messing around I put myself through nursing school, with the help of the government, and little family support. My career was mostly in critical care, in a number of leadership positions.
  • Sold Mary Kay cosmetics- within a few months I was earning enough to leave my nursing career behind. After a year I was one of the top sellers in Canada, driving one of the famous free career cars earned through sales and team building.
  • Decided I wanted more of a “work at home” career, rather than “work from home” which took me out of the house. I found a company I could build online. With in a year, I had taught myself how to build websites, and learned SEO techniques. SEO was not mainstream in those days, so it wasn’t too hard to dominate the search engines and bring in leads and sales.
  • Moved to nutritional supplements that were more in line with my health and wellness knowledge. Further honed my internet marketing skills. Within a year I was attending top sales bonus trips and building an international team.
  • After a little break, I decided I wanted pure internet marketing with an element of automation, so I decided to break from team building model and move to affiliate marketing. I hired a coach who had made millions in Internet Marketing. Within a year I launched my first product. 9 months after that I had earned over $250K in sales.
  • My business grew exponentially from there- I started working with graphic design teams bringing high quality graphics, video, and animations to an ever growing market of video makers and video agencies. We sell B2C and B2B, and use affiliates to extend our reach.
Publications I’ve Been Featured In
It’s Time For Network Marketing- John Milton Fogg
Rise Of The JVZoo Super Heroes- JVZoo
What About Outside Of Business?
  • Over the years I have learned html to build websites, learned the basics of adobe animate to create simple animations. I learned the basics of video creation on many different software.
  • I come from a gardening family. For years I’ve spent my summers happily growing healthy organic fruits and vegetables to feed my family. A few years ago I started teaching local families how to grow their own food. It’s a free service that has been in huge demand lately, especially in the midst of a pandemic.
  • I pickle, can and preserve much of what I grow.
  • I love to cook. Growing fresh ingredients is the secret to delicious nutritious food! Visit my house at any time, year round, and you are likely to find herbs, sprouts, and/or mushrooms growing in any room of my home.
  • I learned jewelry design and creation. My business,Twisted Phish Artisan Jewelry, is found in a number of stores locally, and I am a Design Ambassador for Jesse James Beads… A bead store based in USA. I also have begun teaching jewelry making through video.
  • I recently took up painting in watercolor and acrylics. Who knows where that will lead me. 🙂
What’s Next?
In business and in my personal life, I am expanding on a number of fronts
  • I am in the process of converting one of my affiliate graphics product lines to an ecommerce model.
  • I’ll continue with my affiliate marketing model for digital products. I have a number of products my teams are preparing for launch.
  • I’ve recently agreed to bring a new line of wearable tech and personalized wellness products to North America.
  • I’m going to explore painting, and see where that leads!
  • Gardening, travel and fun are all part of the plan as well.

Shelley Penney is
“Women Rocking the WEB” Award Winner for 2022

WE Magazine for Women and Women in Ecommerce are excited to announce the list of Who’s Who Women Rocking the WEB for 2022.

These accomplished women are as different as their professions and ages (from early 20’s to mid 70’s). More than 50 have been chosen to represent their industries and professions including chefs, artists, healers, authors, caterers, event planners, health care professionals, publicists, florists, media professionals, nonprofit leaders, internet marketers, photographers, coaches, consultants, manufacturers, clothing designers, inventors, personal trainers, professional speakers and everything in between.

Some of the women have been in business for more than 20 years and others as few as two years. And what does each of these women have in common? They are all leaders in their professions/industries, communities and the minds of their customers and clients.

Learn more here: #WRAWARDS2022 and #2022wrtwhonoree #womenrock2022 #womenrockawards2022

Shelley Penney runs several international businesses from her home along the beautiful Saint John River, in New Brunswick, Canada . She lives with her husband and a cat that acts like a child, and gets treated like one! They enjoy travelling to tropical destinations. Travel plans generally involve a body of water and a boat. In her spare time she sleeps.

Phish in watercolorPainted by Shelley Penney

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